Packaging is not only the material that covers the product surface but is also the first representative of the brand in front of customers. This poses many challenges and decisions need to be made meticulously. Here are some things to consider when choosing packaging for your skin care products, along with some packaging optimization solutions and strategies to increase sales. Explore with us to ensure that your products not only look great on the shelf but also score points with customer satisfaction.

Things to keep in mind when choosing packaging for skincare products.

Choosing skin care packaging for your brand should be based on the specific nature of your products and how customers will utilize them. Here are five things to consider closely when choosing packaging materials for your skin care products.

1. Choose light-resistant packaging

The light resistance of packaging is an important factor for skin care products, especially those that are sensitive to light. For ingredients like essential oils, light can cause decomposition and loss of their properties. Therefore, protecting products from sunlight is important to ensure they always retain their freshness.

When choosing packaging for skin care products, especially those that require protection from light, look for packaging options that are colored or opaque. This helps reduce the amount of light directly exposed to the product, maintaining its quality and performance over the long term.

2. Resistant to acids found in cosmetics

Some cosmetic products, especially those containing fruit extracts and high acid content, can cause corrosion to metal containers. If metal cans are not protected with an acid-resistant coating, they can quickly deteriorate, affecting the preservation of the product inside. Using materials such as glass or Polyethylene Terephthalate (PET) is often the first choice to protect products from the negative effects of acids.

3. Easy to use and squeeze out

Flexible packaging options make it easy for consumers to use, especially for products like cosmetic gels or creams. Consider it from the consumer's perspective and choose the simplest packaging option to optimize the usage experience.

4. BPA free

In the case of using plastic, it is important to consider choosing BPA-free plastic. Awareness of the health risks of BPA is increasing, especially when it comes into contact with skin care products and cosmetics.

5. Environmental friendliness

With plastic pollution becoming more and more serious, choosing environmentally friendly cosmetic packaging has become important. Consider using packaging that is biodegradable, recyclable, or easily refillable.

Choosing the Perfect Materials for Skin Care Packaging

Skin care and cosmetics packaging is using a variety of materials to meet the unique needs of each product. Below are some popular and widespread cosmetic packaging materials on the market, along with their main characteristics:

1. Polyethylene Terephthalate:

• Advantage:

- Popular in cosmetic bottles, PET offers color diversity, facilitating product customization.
- Used for both rigid containers and flexible bottles, PET is highly chemical resistant, featuring prominently in skin care products with its high acid content.

• Defect:

- PET is recyclable, but the recycling process can be difficult and inefficient compared to some other plastics. This can create environmental problems and create unwanted amounts of plastic waste.
- In environments containing oils or chemical compounds, PET may be affected. This can be problematic for cosmetics containing these ingredients.
- Limited Applications for Certain Product Types: for products such as cosmetics containing strongly acidic liquids, PET may not be the best choice.

2. Glass:

• Advantage:

- Recyclable, non-biodegradable, and gives a luxurious look.
- Used for a long time because of durability and quality.

• Defect: fragile and shipping costs are higher due to weight.

3. Polypropylene plastic (PP):

• Advantage:

- Eco-conscious, easily recyclable, and devoid of BPA.
- Widely used for a variety of skin care products with great flexibility, especially the squeezable tube.

• Defect:

- PP has the ability to deform under high pressure and temperature, which can occur in cases where the packaging is placed under high pressure or when exposed to high temperatures.
- PP has limited water permeability, which can increase the risk of dehydration from skin care products, especially for products that are gel or cream based.
- PP has the ability to crack under strong impact or when bent, which can reduce the protection of the packaging.

Packaging optimization helps boost sales

Skin care packaging is not only an important part of the product but can also play a vital role in driving sales. Here are some ways you can optimize your packaging to improve sales.

1. Attractive Design:

Skin care packaging needs to have a unique and attractive design. Use compatible colors and creative imagery to stand out on store shelves. This helps create a strong impression from afar and attract consumers' attention.

Packaging is not just about appearance but is also the best way to communicate the value of the product. Through the use of brand images, logos, and symbols, you can quickly reflect the quality and uniqueness of your skin care products.

2. Media message:

The message on the packaging needs to clearly reflect the main benefits and value that the product brings. Use strong wording like "Soft skin all day long" to enhance the impression and stay in the consumer's mind.

Learn about your target audience and use language they can relate to. Create a relatable story and create a connection so consumers feel that the product was created especially for them.

3. Brand Reflection:

Packaging needs to create a strong brand perception. This includes maintaining consistency with other design elements of the brand, from the logo to colors and fonts.

Use packaging as an opportunity to interact with customers. Place your contact, website, and social media information clearly to encourage engagement and feedback.

4. Detailed Product Information:

Provides detailed information about key ingredients and how they benefit the skin. This increases customer trust and helps them make smarter buying decisions.

Add labels or certification seals if your products meet high quality or safety standards. This creates an element of trustworthiness to the product.

5. Convenient Size and Design:

Make sure the packaging is sized and designed to be convenient for everyday use. Consumers often prefer products that are easy to use and convenient.

Packaging should be designed so that consumers can easily open it without experiencing discomfort. This creates a positive experience and keeps customers happy.

6. Technology Integration:

Integrate barcodes or QR codes so customers can easily connect directly to detailed product information online. This provides additional information and enhances the shopping experience.

7. Eco-Friendly Packaging

Where possible, use recyclable or compostable packaging to demonstrate your commitment to environmental protection. This message can make a positive impression on people concerned about environmental issues.

Zaam - The leading reputable choice, providing packaging solutions according to all requirements!

With headquarters in the UK and an extensive global network, Zaam is proud to be a reliable partner for businesses in the packaging field. With over 10 years of experience and a professional team, we are committed to providing high quality packaging solutions and meeting all your requirements.

We understand that every business has special packaging requirements, we are ready to meet all your needs. Our professional consulting team is always ready to support and answer all your questions about the packaging field.

Contact Zaam today!

Website: https://zaams.com.vn/en

Email: info@zaams.com.vn